What's Happening
* New shoes made from recycled tires are giving "tired dogs" a whole new meaning. Simple Shoes' hip ecoSNEAKS are turning shoe geeks gaga for a variety of sustainable styles.
* Eco-friendly shoes are nothing new. We've written about a number of styles, from Jade Planet's eco-boots to Nike's Considered line, that have captured vegan hearts over the years. But new, or shall we say old, materials are giving green shoes new life.
* Life doesn't end at the landfill. Hip British brand Terra Plana uses car seats and discarded clothing to make its boots, sandals and pumps. The Nova shoe gets super-specific, constructed of remnants from the Paul and Joe fashion house.
WHAT THIS MEANS TO BUSINESS
* Eco doesn't have to mean ugly. Now shoe lovers can make choices that are stylish and enviro-conscious, too.
* Going green? Consumers are thinking about the entire life of every product, from its origin to its processing to its packaging.
Source: Iconoculture, 9/4/07
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